Zoho Analytics Vs Superset Vs Sprinkle Data: Which Offers The Most Value


In today's data-centric world, having the right analytics tools to analyze data is crucial for making informed business decisions. Some data analysis tools that are used to visualize underlying data patterns are Zoho Analytics, Apache Superset, and Sprinkle Data.

In this article, we will compare the key differences between Zoho Analytics, Superset, and Sprinkle Data based on data importing options, pricing, data visualizations, security features, data preparation and transformation capabilities, mobile accessibility, and customer support.

What is Zoho Analytics?

What is Zoho Analytics?

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Zoho Analytics is a robust self-service business intelligence BI platform that allows users to efficiently create insightful reports and dashboards from their data easily.

What is Apache Superset?

apache superset

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Apache Superset is an open-source data visualization platform that lets users easily analyze and visualize their data with the help of its intuitive interface and powerful features.

What is Sprinkle Data?

Sprinkle Data

Sprinkle Data is a powerful analytics platform that helps businesses gain valuable insights from raw data and improve decision-making. With its user-friendly interface and powerful features of unifying data from multiple data sources, Sprinkle Data stands out as a leading solution in the market.

Zoho Analytics Vs Superset Vs Sprinkle Data: Key Differences

zoho analytics vs superset vs sprinkle data

1. Data Importing Options:

By importing appropriate data sources into one centralized location, businesses can gain a complete view of their business processes. In this section let us discover data importing options provided by Zoho Analytics, Superset, and Sprinkle Data

Zoho Analytics

Zoho Analytics allows users to import data from spreadsheets, databases, cloud storage services like Google Drive and Dropbox, and popular business applications such as Salesforce, Pipedrive, and Insightly, etc.

It also supports pre-built connectors for popular databases like MySQL, PostgreSQL, Oracle, SQL Server, and Amazon Redshift.

Zoho Analytics also supports web APIs which allow them to connect with third-party applications and services that offer an API.

Apache Superset

Superset also supports a wide range of databases such as MySQL, PostgreSQL, and SQLite, allowing users to easily import data tables and views. Superset also offers integration with Apache Druid, a high-performance real-time analytics database.  

Superset also supports integrating data through APIs. Users can pull in real-time or streaming data from various sources such as web services, social media platforms, or IoT devices using API connections within Superset.

Sprinkle Data

Sprinkle Data supports direct database connections that allow users to pull in data stored in relational databases like MySQL, PostgreSQL, Oracle, SQL Server, etc directly into the platform efficiently.

It also supports pre-built connectors that allow users to easily connect to popular data sources such as Google Analytics, Salesforce, and more. In addition to pre-built connectors, Sprinkle Data also allows users to create custom API connections to integrate data from any source that supports RESTful APIs.

For organizations that need to transfer large volumes of data securely, Sprinkle Data supports API pulls and webhooks as an additional feature in the platform.

2. Pricing:

When it comes to choosing a BI tool pricing is considered a key factor in the decision-making process. In this section let us discover pricing plans offered by Zoho Analytics, Superset, and Sprinkle Data

Zoho Analytics: 

Zoho Analytics offers multiple pricing plans starting from 24 per month for two users with 0.5 million rows of data storage for just 2 users. The pricing increases based on the number of users and amount of data storage

zoho analytics pricing

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Apache Superset: 

One of the main advantages of Superset is its cost - as an open-source tool, it is free for anyone to use. However, there are some drawbacks to using Superset in terms of support and maintenance. 

Sprinkle Data: 

Sprinkle Data offers flexible pricing plans based on the number of users and the amount of data being analyzed. Pricing starts at $249 per user per month for up to 10 users. Users can even get custom pricing according to their requirements.

sprinkle data pricing

3. Data Visualizations: Charts types supported

Data visualization is a crucial aspect of any data analysis process, as it helps in presenting complex data clearly and understandably. In this section let us discover data visualization options offered by Zoho Analytics, Superset, and Sprinkle Data

Zoho Analytics

Zoho analytics dashboard

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Zoho Analytics offers a wide range of visualization charting options. Users can create interactive dashboards and Zoho reports using various chart types for detailed analysis.

Some of the most used chart types are area charts, line charts, bar charts, bubble charts, packed bubble charts, pie charts, scatter plots, combination charts, funnel charts, web, geo maps, and heat maps. Tabular view and Pivot table are also supported to get a summary of data.

Apache Superset

apache superset reporting tool

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Superset enables users with a simple yet powerful interface to visualize data using SQL queries or predefined datasets. Superset supports a wide range of chart types like line charts, bar charts, scatter plots, area charts, pie charts, heat maps, box plots, bubble charts, treemaps, and Sankey diagrams.

Sprinkle Data

Sprinkle Data reporting

Sprinkle Data is a self-service analytics platform that focuses on simplifying data visualization for businesses. The tool offers easy to use interface with drag-and-drop functionalities for creating custom dashboards and interactive reports with various chart types like line charts, bar charts, column charts, area charts, combo charts, scatter plots, pie charts, bubble charts, stat charts, funnel chart, point map and heat map and also table type visualizations like pivot table are supported.

4. Security Features

With the increasing amount of data being generated by businesses, ensuring that this sensitive information is protected from unauthorized access or breaches has become crucial. This section lets us discover security features offered by Zoho Analytics, Superset, and Sprinkle Data.

Zoho Analytics

Zoho Analytics provides multiple layers of security to safeguard your data. It offers various security features such as

  • Data security features that ensure continuous data management and stewardship.
  • Role-based access control such as users, viewers, and various Admin roles to prevent unauthorized access.
  • Data stored in the Zoho Analytics cloud is backed up.
  • Zoho Analytics provides audit trails and logging capabilities, allowing users to track changes made to data. 


Superset, an open-source data visualization and analytics tool prioritizes security as well. It offers various security features such as :

  • Superset allows to definition of roles such as Admin, Alpha, Gamma, SQL lab, and Public.
  • With Superset you can even provide permissions giving full control over who can access your data set.
  • It supports row-level security features to control data visibility and only show relevant data values according to the assigned value.

Sprinkle Data

Sprinkle Data also focuses primarily on security. The platform offers end-to-end encryption for all data transmitted and stored within the system.

Sprinkle Data provides security features right from the data ingestion process. Some of the security features offered by the platform are:

  • Data masking for columns at the ingestion level: Before putting the data in the platform users can mask the columns
  • Role-based access such as viewer, admin, and can also custom create the roles and permissions according to needs.
  • Sprinkle Data also supports row-level security features to restrict access to sensitive data and keep data secure.
  • Column masking is one standout security feature provided by Sprinkle Data. Users can define the column that needs to be masked before the data visualization process.
  • User activity is logged in within the platform and is visible to the Admin group ensuring accountability and safety.

5. Data Preparations and Transformation Capabilities

Data transformation is an important step in the data analysis and reporting process, as it allows businesses to clean, manipulate, and organize their data. In this section, we will compare the data transformation features offered by Zoho Analytics, Apache Superset, and Sprinkle Data.

Zoho Analytics: 

Prepare, Transform data Zoho Analytics

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Zoho Analytics is a comprehensive BI tool that offers a wide range of data transformation capabilities. With Zoho Analytics, users can easily clean and transform their data using its intuitive drag-and-drop interface. The tool supports various transformation functions such as filtering, sorting, joining, and aggregating data from multiple sources. For data modelling and preparation purposes data merging feature is used to link two or more tables together using lookup columns.


Superset an open-source BI tool does not offer as many out-of-the-box data transformation features as Zoho Analytics and Sprinkle Data, though it provides some data blending, data filtering, and data aggregation options.

Sprinkle Data: 

Sprinkle Data specializes in automating complex ETL processes for businesses. Its data modeling layer simplifies the task of transforming large volumes of data from disparate sources into actionable insights. It also offers advanced features like calculated fields, and custom formulas to help users manipulate their data effectively. It also allows users to write custom SQL queries and Python code for transforming their data. 

6. Mobile Accessibility

Mobile accessibility is an essential factor to consider when choosing a data analytics tool for your business. In this section, we will compare the mobile accessibility offered by Zoho Analytics, Apache Superset, and Sprinkle Data.

 Zoho Analytics

Business Analytics Software Zoho analytics

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Zoho Analytics has a dedicated mobile app that allows users to access their dashboards, reports, and data visualizations on their smartphones or tablets. The app is user-friendly and intuitive, making it easy for users to navigate through their data and make informed decisions on the go. 

One of the standout features of Zoho Analytics' mobile app is its offline capabilities. Users can download their reports and dashboards for offline viewing, ensuring that they always have access to their data even when they're not connected to the internet.

Apache Superset

web view of apache superset dashboard

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Superset's platform is responsive and can be accessed on mobile devices through a web browser. Users can view their dashboards and reports on smaller screens without compromising on functionality or usability. 

One downside of using Superset on mobile devices is that some complex visualizations may not render as well on smaller screens making the process cumbersome.

Sprinkle Data

Sprinkle Data mobile view

Sprinkle Data platform offers excellent mobile accessibility through its responsive web interface. Users can easily access their reports, dashboards, and visualizations on any device with an internet connection. 

7. Customer Support

Having access to reliable and efficient customer support is essential for driving organizational success. In this section let us find out about the level of customer support provided by Zoho Analytics, Superset, and Sprinkle Data.

Zoho Analytics

Zoho Analytics provides users with 24/5 technical email and phone support, as well as an extensive knowledge base and video tutorials to troubleshoot any issues they may encounter. 


While Superset does not offer the same level of dedicated customer support as Sprinkle Data and Zoho Analytics, it has a strong community of users who are active on forums and social media channels.

Sprinkle Data

Sprinkle Data offers personalized onboarding sessions for new customers, as well as 24/7 technical support via email and chat. The platform also has a community forum where users can ask questions and share best practices with fellow users. 


When it comes to selecting the right BI tool for your business, Zoho Analytics, Superset, and Sprinkle Data all have their advantages and drawbacks.  

Zoho Analytics offers a wide range of features and integrations, making it a great option for businesses looking for a one-stop solution.

Superset is open-source and highly customizable, making it ideal for organizations with limited budget constraints.

Sprinkle Data offers a user-friendly interface and powerful data visualization capabilities, making it a good choice for teams who prioritize ease of use. 

Frequently Asked Questions FAQs - Zoho Analytics Vs Apache Superset Vs Sprinkle Data

Is superset a SaaS?

Superset is not a SaaS, but an open-source data visualization and exploration platform that allows users to create interactive dashboards and visualizations from various data sources.

What is Zoho Analytics used for?

Zoho Analytics is a business intelligence and analytics tool that helps users analyze data and create insightful reports and dashboards.

Who is using Apache Superset?

Apache Superset is being used by companies like Airbnb, Lyft, Twitter, Nielsen, and Udemy for their data visualization and analysis needs.

What is the difference between Metabase and superset?

The main difference between Metabase and Superset is that Metabase is more user-friendly for non-technical users who want to quickly visualize their data, while Superset offers more advanced features for developers who need greater flexibility in creating complex visualizations.

What is better than Superset?

Several tools are considered better than Superset such as Sprinkle Data, Tableau, Looker, Power BI, QlikView, etc.

Which database is best for Superset?

When using Apache Superset, the best database options include PostgreSQL or MySQL as they are fully supported by the platform.

Is Apache Superset better than Tableau?

Tableau is known for its ease of use and wide range of features for data visualization, Apache Superset offers greater flexibility for customization due to its open-source nature.

What are the limitations of Apache Superset?

Some limitations of Apache Superset include a lack of support for real-time analytics, limited out-of-the-box integrations with third-party tools, and complexity in setting up advanced configurations for custom visualizations or data connections.

Why use Apache Superset?

Users choose to use Apache Superset because it provides a cost-effective solution for creating interactive dashboards and visualizations without the need for expensive licensing fees associated with other commercial BI tools.

Written by
Rupal Sharma


Zoho Analytics Vs Superset Vs Sprinkle Data: Which Offers The Most Value