Exploring the Realm of Business Analytics: What is Business Analytics, Its Process and Tools


In today's fast-paced world, data has become a priceless resource for businesses across different industries. Organizations generate vast volumes of information through various sources, such as customer feedback, sales transactions, social media platforms, etc. To use this data to our advantage proper processing and analytics are required to generate insights and make well-informed business decisions. Enters Business analytics.  

So, what exactly is business analytics? It refers to understanding the stakeholder's needs, analyzing large data sets, and deriving meaningful insights for better decision-making. With business analysis, businesses can streamline processes, and proactively adapt to market trends. 

This blog post will uncover each element involved in business analytics and will answer why investing in business analytics tools is crucial for success.

What is Business Analytics?

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What is a Business Analyst?  

A business analyst is an individual who usually acts as an intermediate between the IT department and other departments within an organization. They possess a unique skill set that combines analytical thinking, problem-solving abilities, and strong communication skills. Their primary objective is to understand the needs of various stakeholders and convey them to the technical/non-technical departments within an organization.  

The role of a Business Analyst

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Understanding the Business Analytics Process 

Business analytics process

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In this section let us understand and explore the steps involved in the business analytics process and the roles and responsibilities that a business analyst should possess:

1. Requirement Gathering: 

The most important role of a business analyst is to gather requirements from stakeholders and understand their use cases and needs properly. Requirement gathering can be done by continuous communication, workshops, and meetings.  

2. Analysis  

The gathered requirements are then translated into concise documentation for further analysis. Using various techniques and tools, the feasibility of the requirements is analyzed and further studies are conducted to identify solutions. 

3. Documentation: 

The key findings of the analysis are then documented clearly and concisely including specifications, use cases, and user stories that serve as a reference and better understanding for project development. 

4. Communication and Collaboration: 

A business analyst acts as a medium between clients and other departments of an organization including developers, designers, testers, and project managers. They facilitate effective communication by ensuring everyone understands the project objectives. 

5. Stakeholder Management: 

By engaging stakeholders throughout the project lifecycle, the business analyst ensures that their input is conveyed and considered when making changes. 

6. Solution Validation: 

Then after the implementation is completed business analyst is responsible for taking ownership of validating that the solution meets the desired outcomes. This involves user acceptance testing (UAT) as it helps to ensure that the solution effectively addresses the business needs.  

7. Communicating the result to stakeholders:  

When the solution validation process is completed then the results are communicated to the stakeholders.  

Understanding the Difference: Business Analytics VS Business Intelligence VS Data Analytics VS Data Science 

In this data-driven landscape, four terms that are often used that represent distinct disciplines in this field are business analytics, business intelligence, data analysis, and data science. In this section, we will explore each concept in detail and find how they are different from each other. 

Business Analytics: 

Business analytics is the process of analyzing business performance and identifying patterns or trends that can help guide future decisions. It focuses on explaining why certain outcomes occurred and what actions should be taken based on those findings.  

Business Intelligence: 

Business intelligence (BI) refers to technologies, tools, and methodologies used for collecting, organizing, and presenting large volumes of structured or semi-structured data from multiple sources within an organization. The primary goal of BI is to transform raw data into meaningful information that supports strategic decision-making at different levels within an organization. 

 Data Analytics: 

Data analysis is a broad term that encompasses various techniques and methods used to inspect, clean, transform, and model data to discover useful information. It involves the application of statistical algorithms to analyze datasets and draw conclusions from them. 

 Data Science: 

Data science is an advanced field that combines elements of statistics, computer science, mathematics, and domain expertise to extract knowledge or insights from structured or unstructured data. In this, data scientists use advanced analytical skills to develop predictive models capable of solving complex problems.  

Understanding the distinctions between these fields can help businesses choose the right approach for their specific needs, ultimately driving growth and success.

Challenges Faced in Business Analytics

 1. Data Integration and Quality: 

One challenge faced in business analytics is integrating data from various sources while ensuring its accuracy and consistency. Companies constantly struggle with various data formats, missing values, duplicates, and errors. These issues can lead to unreliable analyses hence affecting the decision-making process.

 BI/analytics tools provide solutions by automating data integration processes, enabling businesses to combine diverse datasets seamlessly.  

2. Limited Resources: 

Another common obstacle faced by businesses when implementing business analytics initiatives is limited resources or a lack of skilled analysts. Building an in-house team dedicated only to business analytics might not be feasible for all companies. 

Analytics tools address this challenge by offering user-friendly interfaces designed for both technical experts and non-technical users. With an easy user interface, these tools simplify complex analytical processes, enabling individuals across various departments to generate insights independently.

3. Scalability: 

As data grows from multiple sources, scalability becomes an issue for traditional analytics approaches for many businesses. Traditional methods may fall short due to slow processing times or insufficient warehouse storage capacities. 

Cloud-based BI platforms offer virtually unlimited warehouse storage capacity along with high-performance computing capacity. This ensures that businesses can analyze increasing volumes of data efficiently without any infrastructure limitations. 

 4. Real-Time Analytics: 

The capability to derive insights from data in real-time is limited in traditional analytics methods as they often struggle to deliver immediate results due to latency issues. 

Analytics tools equipped with real-time capabilities enable businesses to process and analyze data instantaneously. 

Despite challenges in business analytics BI tools have emerged as powerful solutions in the market. By embracing these powerful tools, businesses can use the data to its full potential and drive informed decision-making throughout their operations. 

 5 Best Business Analytics Tools  

In this section, we will explore five of the best business Intelligence tools in the market, along with their pros, cons, and pricing details. 

1. Sprinkle Data: 

Sprinkle Data is a self-service easy-to-use BI tool that simplifies data analysis process with its powerful automation capabilities. It offers seamless integration with various data sources and provides interactive visualizations. 


sprinkle data pricing

2. Tableau: 

Tableau offers a user-friendly interface with intuitive drag-and-drop features for data visualization.  It provides excellent interactive dashboards with different types of charts available but the licensing costs can be high as compared to other tools in the domain.


Tableau Pricing

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3. Microsoft Power BI: 

Power BI integrates smoothly with other Microsoft products such as Excel and Azure Cloud Services. It provides robust data preparation capabilities and offers impressive visualizations with customizable dashboards. The free version lacks certain features like collaboration options and scheduled data refreshes. Also, performing complex data transformations might require some technical expertise. 


Power BI pricing plan

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4. QlikView: 

QlikView excels in data discovery and exploration through its model approach. Its powerful in-memory processing enables real-time analysis without any performance issues. It can be resource-intensive due to its memory requirements. Additionally, it may have a steeper learning curve than other tools in the space.


Qlikview pricing plan

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 5. IBM Cognos Analytics: 

Cognos Analytics provides extensive reporting capabilities with advanced features like AI-driven insights and natural language querying.  Its dashboarding functionalities are highly customizable but the tool's complexity can make it difficult for non-technical users to navigate. Some users have even reported occasional performance issues when managing large datasets. 


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Getting Started with Sprinkle Data 

Choosing the right business analytics tool is vital for organizations seeking to leverage their data effectively. While each tool presented here has its strengths and weaknesses, considering different factors will help you make an informed decision. The one tool that caters to all business needs is Sprinkle Data. With the best BI capabilities, Sprinkle Data stands out as an extraordinary tool in the market for small and medium-sized organizations to large-sized organizations. It is a one-stop solution for all your business needs.

Frequently Asked Questions - FAQs

What is business analytics in simple words? 
Business analytics refers to the practice of using data and statistical methods to gain insights and make informed decisions for improving business performance.

What is the main purpose of business analytics? 
The main purpose of business analytics is to help organizations make data-driven decisions by providing them with valuable insights into their operations, customers, markets, and competitors.

What are the 4 types of business analytics? 
There are generally four types of business analytics:

  • descriptive analytics
  • diagnostic analytics
  • predictive analytics
  • prescriptive analytics

 What is MBA in business analytics? 
An MBA in Business Analytics is a specialized degree program that combines core business knowledge with advanced analytical skills. The curriculum typically covers subjects such as statistics, data mining, predictive modeling, machine learning, optimization techniques, and business strategy. 

What is business analytics also called? 
Business analytics is also known by other names such as data analysis, data science, or business intelligence. These terms are often used interchangeably depending on the context or industry. 

 Is business analytics a good job? 
Yes, pursuing a career in business analytics can be a good job choice. With the increasing availability of big data and advancements in technology, there is a growing demand. Business analysts play a crucial role in helping companies gain competitive advantages by making evidence-based decisions.

 what is the salary of a business analyst? 
The salary of a business analyst can vary depending on factors such as experience level, location, industry sector, and company size. According to salary surveys conducted by reputable sources like Glassdoor or Payscale, the average salary range for a business analyst is typically between $60,000 to $100,000 per year.

 What are the technical skills required for a business analyst? 
To excel as a business analyst, one needs both technical and soft skills. Technical skills required include proficiency in data analysis tools such as SQL, Excel, Python, R, Tableau, or Power BI. Knowledge of statistical analysis methods, data visualization techniques, and database management systems is also important.  

What are some examples of business analytics? 
Examples of business analytics include the use of analytics to optimize supply chain operations by analyzing inventory levels or transportation routes to reduce costs, improve efficiency, and predict future outcomes. 

What do you mean by analytics? 
Analytics refers to the process of collecting, organizing, analyzing, interpreting, and presenting data to derive meaningful insights and make informed decisions.

Written by
Rupal Sharma


Exploring the Realm of Business Analytics: What is Business Analytics, Its Process and Tools