Using Agile Analytics to Deliver Business-Focused Solutions


The need to make data-driven decisions quickly and efficiently has become paramount in today's fast-paced business environment. To meet this demand, organizations are adopting agile analytics methodologies.

 What is Agile Data Analytics? 

Agile Business Intelligence and Data Analytics

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Agile analytics is an iterative approach that has been used for over a decade now that combines agile development principles with advanced analytics techniques to deliver valuable data insights timely.

Waterfall Methodology:  

Waterfall methodology is a software development process that follows a linear and structured sequence of activities. It consists of several distinct phases, each building upon the completion of the previous one. This methodology has been widely used in various industries, including software engineering and project management.

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It includes the following steps:  

1. Requirements Gathering:

In the initial phase, project stakeholders define and document the system requirements.  

2. Design:

Once the requirements are established, system architects create a detailed design plan for the entire system.  

3. Implementation:

The implementation phase involves coding or programming based on the design specifications. 

4. Testing:

After completing the implementation phase, thorough testing is conducted to ensure that all functionalities work as intended. 

5. Deployment:

Once the software passes all necessary tests and meets quality criteria, it is deployed into production environments for end-users to utilize  

6. Maintenance:

The maintenance phase involves ongoing support and enhancements of the software after deployment.  

Although the Waterfall methodology has been popularly used in the past due to its simplicity and straightforwardness, it has limitations in adapting to changing requirements or feedback during development. To overcome this problem Agile Methodology was developed.  

agile analytics methodology for actionable analytics

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One key aspect of agile methodology is its ability to accommodate evolving requirements. As new insights emerge or market conditions change, agile teams can quickly adjust their priorities and deliver value accordingly. This adaptability allows businesses to respond rapidly to emerging trends and make informed decisions based on up-to-date information. 

Benefits of Adopting Agile Analytics:  

1. Fastens the Decision-making process:

Agile analytics enables organizations to obtain valuable insights in shorter cycles, helping you drive your business accelerate and improve your time-to-insights. 

2. Flexible:

The iterative nature of agile analytics allows businesses to adapt to changing requirements and adjust as needed. 

 3. Improvement in Outputs:

Frequent feedback loops and continuous improvement ensure that the final analytical solutions meet business needs effectively. 

 How to Implement Agile Analytics?  

Implementing Agile Analytics involves a series of steps that enable organizations to adapt quickly to changing business requirements and deliver valuable insights iteratively.  

1. Defining Clear Objectives:

Clearly define the goals of your analytics project, ensuring alignment with overall business objectives. This will provide a clear direction for the team to follow throughout the process. 

2. Adopt an Agile Framework:

Choose an agile framework such as Scrum or Kanban that best suits your organization's needs. These frameworks provide a structured approach to manage work, prioritize tasks, and collaborate effectively. 

3. Create Agile Analytics Team:

Form cross-functional teams consisting of data analysts, data scientists, domain experts, and stakeholders. This ensures collaboration among different roles and expertise necessary for delivering valuable insights. 

4. Prioritize Analytics Tasks:

Create an analytics backlog by identifying all potential analytics initiatives or projects. Prioritize them based on their value, urgency, and feasibility to ensure that the most important ones are addressed first. 

5. Break Down Work into Smaller Tasks:

Divide the prioritized analytics tasks into smaller units of work called sprints or iterations. Each sprint should have a fixed duration (e.g., two weeks) during which specific deliverables are planned and executed. 

6. Continuous Data Integration:

Implement continuous data integration processes to collect, clean, transform, and load relevant data from various sources into a centralized data repository. This enables faster access to updated data for analysis. 

7. Iterative Analysis:

Conduct analysis iteratively within each sprint using appropriate tools and techniques such as statistical modeling, machine learning algorithms, or visualization tools. This allows for quick feedback loops and early validation of hypotheses. 

8. Regular Stakeholder Engagement:

Engage stakeholders regularly throughout the process to gather feedback on temporary results, discuss any changes in requirements or priorities, and align expectations. 

9. Continuous Improvement:

Conduct regular retrospectives at the end of each sprint to reflect on what went well, identify areas for improvement, and implement changes in subsequent sprints. This feedback-driven approach ensures continuous learning and adaptation. 

10. Deliver Incremental Insights:

At the end of each sprint, deliver incremental insights or reports that provide value to stakeholders. These deliverables help validate assumptions, inform decision-making, and demonstrate progress.  

Agile analytics for evaluating business sucess

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Challenges in Agile Analytics Implementation  

1. Lack of Data Governance:

One common challenge in agile analytics implementation is the lack of proper data governance practices. Without clear guidelines and processes for data management, organizations may struggle to ensure data accuracy, consistency, and security. To overcome this challenge, it is crucial to establish a robust data governance framework that includes defined roles and responsibilities, data quality standards, and data access controls. 

 2. Inadequate Infrastructure:

Agile analytics relies heavily on efficient infrastructure to handle large volumes of data processing and storage requirements. Organizations may encounter challenges related to limited computing power or insufficient storage capacity. To overcome this obstacle, investing in scalable cloud-based infrastructures can provide the necessary computational resources for agile analytics implementation. 

3. Limited Data Integration:

Agile analytics requires integrating diverse data sources to gain comprehensive insights. However, organizations often face challenges in integrating data from disparate systems or formats. 

To address this issue, implementing technology solutions such as ETL/ELT tools like Sprinkle Data, Microsoft Power BI, Power platform, or cloud-based data integration platforms can streamline the process and ensure smooth data flow across different systems. 


Agile analytics is a data-driven methodology that combines advanced analytics techniques with agile principles to deliver valuable insights efficiently. To overcome the problems faced during the implementation of agile analytics businesses are now investing in technologies such as ETL tools.  

Sprinkle Data is one of the best Business Intelligence platforms that integrates data from various sources and creates meaningful insights from it. With over 100+ data connectors available, it is one of the best choices for businesses looking for packaged industry solutions.    

 Frequently Asked Questions FAQs - What is Agile Analytics

What is the meaning of agile analytics? 
Agile analytics refers to the application of agile principles and practices in the field of data analysis. It involves adopting a flexible and iterative approach to analyzing data, allowing for quick adjustments and adaptations based on new insights or changing requirements. 

What is Data analytics in agile? 
Data Analytics in agile refers to the process of understanding user needs, defining requirements, and breaking down complex problems into smaller manageable tasks. The objective is to gather enough information to start development while remaining open to feedback and adjustments throughout the project lifecycle. 

What are the 4 pillars of Scrum? 
Scrum is an agile framework that follows four core pillars: 

  • Transparency: All elements of the task should be visible to everyone involved.
  • Inspection: Frequent inspection of progress for improvement. 
  • Adaptation: Based on inspection results, adjustments are made to maximize results. 
  • Empiricism: Decisions are based on observed data and real-time feedback rather than assumptions. 

What is the main principle of Agile? 
The main principle of Agile is to deliver business-focused solutions and implement business intelligence to the customer through continuous delivery of valuable software.

What is Scrum in the Agile model? 
Scrum is an agile framework that provides a structured approach for managing complex projects by breaking them down into smaller iterations called sprints.

What are the 3 pillars of Scrum? 
The three pillars of Scrum are: 

  • Transparency: All elements of the project should be visible to everyone. 
  • Inspection: Regularly inspecting progress for improvement and ensure quality. 
  • Adaptation: Based on inspection results, adjustments are made to optimize results.

What is the difference between Agile and Scrum? 
While Agile is a broader set of values and principles that guide iterative development approaches, Scrum is a specific agile framework that provides a structure for managing projects.

What is the Agile life cycle? 
The Agile life cycle consists of these stages gathering needs, designing solutions, developing working software, testing continuously throughout development cycles, and regularly taking feedback and validation from stakeholders. 

Where is Agile used? 
Agile methodologies are now being applied in various fields like data science, data analytics, software development, a specialist consulting firm, manufacturing, marketing, project management, and more.

Written by
Rupal Sharma


Using Agile Analytics to Deliver Business-Focused Solutions