Top Fivetran Alternatives & Competitors in 2023

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Fivetran is a cloud-based data integration platform that uses ELT (Extract, Load, Transform) to automate the process of collecting and replicating data from various sources, including databases and SaaS applications to a destination data warehouse such as Amazon Redshift, Google BigQuery, or Snowflake. 

However, the platform has some downsides that businesses should consider before selecting it for their data integration needs:

  • Firstly, Fivetran's product flexibility is limited compared to other data integration platforms. 
  • Secondly, its pricing structure can be complex and difficult to understand. 
  • Thirdly, while it provides some basic transformation capabilities, more complex data transformations require external tools such as DBT. 
  • Fourthly, if Fivetran's pre-built connectors do not support a particular data source, users must build a custom connector or find an alternative solution. 
  • Fifthly, Fivetran's platform may not meet the specific security requirements of some businesses, such as those in highly regulated industries or those with stringent data privacy regulations. 
  • Lastly, Fivetran is a fully managed service, which means that businesses have limited control over the data integration process and must rely on Fivetran for support and maintenance.

Given the limitations of Fivetran, businesses looking for data integration solutions may want to consider alternatives that better suit their needs. As the ETL platform is a fundamental component of modern data architecture and organizational data strategy, it's essential to choose a robust, secure, and efficient solution. In this article, we'll explore some of the top Fivetran alternatives in the market, providing businesses with various options to select the most suitable data integration platform for their requirements.

What to look for in a Fivetran alternative?

1. Easy analysis of data discrepancy and pipeline failures

Look for an ETL tool that provides comprehensive logs and alerts to quickly identify and fix issues in your data pipeline.

2. Minimal data egress costs

Consider an ETL tool that minimizes data by replicating data directly from your data sources to your data warehouse without going through intermediate servers.

3. Option to host the tool on your own servers

If compliance or security requirements necessitate hosting the ETL tool on your own servers, choose an ETL tool that offers a self-hosted deployment model.

4. Ability to define transformations in Python

Choose an ETL tool that provides the flexibility to define complex transformations using custom coding in Python or PySpark, without having to integrate with other tools.

5. Ability to explore data quickly and SQL support

Look for an ETL tool that offers SQL support and built-in data exploration capabilities to make it easier to debug and quickly build reports without relying on other tools.

Top Alternatives and Competitors to Fivetran in 2023

Let’s look at the best alternatives of Fivetran while comparing their features and pricing. 


SprinkleData is a cloud-based data platform that provides a user-friendly solution for automating ETL (extract, transform, load) processes and building complex analytics pipelines. If you're looking for a better alternative to Fivetran, which can be challenging to use due to its limited flexibility and complex pricing model, SprinkleData might be worth considering. 

With SprinkleData, you can integrate and transform data from various sources without writing any code. The platform offers prebuilt connectors for popular data sources and a drag-and-drop interface for custom data transformations. SprinkleData supports SQL and Python transforms and provides notifications via Slack and Email. SprinkleData runs on top of your own infrastructure, enabling data teams to work across the entire data lifecycle, from ingestion to cataloging, without incurring data egress costs.

Features and capabilities of Sprinkledata

1. Comprehensive data governance features

Sprinkledata provides data lineage, data catalog, and data quality checks to ensure data consistency and accuracy, making it easy to identify and fix any issues in the data pipeline.

2. Cost-effective data replication

With Sprinkledata, data replication is direct and optimized, eliminating the need for intermediate servers and minimizing data egress costs.

3. Flexible deployment options

Sprinkledata's deployment model is flexible, allowing you to choose between self-hosting on your own servers or using the cloud-based platform, depending on your specific needs and requirements.

4. User-friendly interface for transformations

Sprinkledata's interface is intuitive and user-friendly, allowing you to define complex data transformations without the need for coding easily.

5. Built-in data exploration and SQL support

Sprinkledata offers built-in data exploration capabilities and SQL support, allowing you to quickly analyze and report on data without relying on external tools.

Pros and cons


  • Easier data discrepancy analysis: With SprinkleData's semantic layer, you can easily analyze data discrepancies and pipeline failures within a single platform, eliminating the need to review logs from multiple systems.
  • No data egress costs: SprinkleData allows you to process data within your VPC, eliminating data egress costs, unlike Fivetran, where there is a round-trip from your data source servers to your data warehouse via the Fivetran servers, leading to data egress costs charged by cloud providers.
  • Self-hosted deployment option: SprinkleData offers a self-hosted deployment option, which gives you full control over compliance and data security.
  • Advanced transformation capabilities: Unlike Fivetran, which only provides basic transformation capabilities, SprinkleData supports SQL transforms, Python transforms, and incremental transforms with partition management, enabling you to build production-grade transformation pipelines.
  • SQL data exploration: SprinkleData supports SQL data exploration, making it easier to explore data, debug and build reports quickly.

Drawback: While SprinkleData is a user-friendly no-code platform, new users or those with complex data integration needs may need time setting up and configuring the platform. There may be a learning curve to get started and tailor the platform to meet specific data needs.


Segment is an ETL tool that enables organizations to extract, transform and load data from multiple sources into their destination of choice. It provides a unified API platform for collecting, cleaning, unifying, and routing customer data across all systems. It also provides automated customer profile building, journey analytics, and easy-to-use integrations.

Segment offers a wide range of features and capabilities for data integration, including: -

Features of Segment

1. Automated customer profile building

Segment allows for the quick and easy creation of comprehensive customer profiles. It can be used to enrich existing data with more relevant attributes, making it easier to understand customer behaviour and preferences.

2. Journey analytics

It provides journey analytics that let you track user activities over time. This helps you identify patterns in customer behaviour and optimize your marketing strategies accordingly.

3. Easy-to-use integrations

Segment provides a wide range of easy-to-use integrations with popular tools such as Salesforce, Marketo and Adobe Analytics. This makes it easier to get started with data integration quickly and efficiently.

4. Comprehensive security measures

It offers comprehensive security measures to ensure that data is kept safe and secure. It also provides tools for compliance with various regulations such as GDPR, HIPAA and CCPA.

Pros and cons


  • Easy to use and set up
  • Comprehensive security features
  • Automated customer profile building 
  • Journey analytics capabilities


  • Limited scalability options
  • Price may be too expensive for small businesses
  • Limited support for non-English languages


Stitch is an ETL tool that enables organizations to quickly and securely move data between disparate sources and destinations, such as databases, warehouses and SaaS apps. It provides a secure platform for collecting data from over 100 sources, transforming it and loading it into any destination in near real-time.

Stitch features include

1. Secure Data Movement

Stitch provides a secure platform for transferring data between systems with encryption, authentication and access control. 

2. Automated Workflows

It automates data workflows with pre-built connectors, ensuring that data is always up to date and accurate.

3. Easy-to-use Dashboard

The Stitch dashboard makes it easy to monitor and track the progress of data transfers in real time.

4. Comprehensive Reporting & Analytics

It provides comprehensive reporting and analytics capabilities, allowing organizations to monitor data quality easily.

5. Scalability & Reliability

With Stitch, organizations can easily scale their data integration efforts to support increasing data volumes and throughput.

Pros and cons


  • Secure platform for transferring data
  • Automated workflows with pre-built connectors
  • Easy to use dashboard for monitoring progress
  • Comprehensive reporting and analytics capabilities 
  • Scalable and reliable


  • Limited integrations with SaaS applications
  • No real-time streaming capabilities 
  • Price may be expensive for small businesses


Talend is a data integration platform that provides tools and technologies for working with data. It enables organizations to easily move, transform and integrate data from various sources into various destinations in real time. Its cloud-native architecture enables organizations to scale their data integration efforts quickly and efficiently.

Talend features include

1. Comprehensive Data Integration

Comprehensive data integration capabilities for a wide range of sources and destinations, including databases, warehouses and SaaS applications.

2. Real-time Streaming Data Processing

It enables real-time streaming data processing, allowing organizations to respond quickly and accurately to changing conditions.

3. Automated Workflows

Talend automates data workflows with easy-to-use graphical tools, ensuring that all data is up to date and accurate.

4. Enterprise Security & Compliance

Talend provides enterprise-level security and compliance measures, helping organizations stay compliant with various regulations such as GDPR, HIPAA and CCPA.

5. Scalability & Availability

The scalability and availability features of Talend ensures that data is always available in situations of high demand.

Pros and cons


  • Comprehensive data integration capabilities
  • Real-time streaming data processing
  • Automated workflows with graphical tools
  • Enterprise security and compliance measures
  • Scalability and availability features 


  • UI can be difficult to use for novice users
  • Limited integration capabilities with certain applications
  • Complicated pricing structure


Matillion is a cloud-based data integration platform with powerful ETL (extract, transform and load) capabilities. It enables organizations to easily move, transform and integrate data in various formats from various sources into various destinations quickly and efficiently. It also features real-time streaming capabilities for responding quickly to changing conditions. Matillion also supports many popular databases, warehouses and SaaS applications.

Features and capabilities of Matillion

1. No coding necessary 

Matillion provides an easy-to-use drag and drop interface

2. Automation

Supports automated data flows including the ability to define conditions for triggering pipelines

3. Advanced Analytics

Offers rich analytics capabilities with integrated visualizations

4. Security & compliance 

Includes security features such as encryption, access control, and automatic audit logs

5. Reusability & scalability

Supports reusable data pipelines with the ability to scale up quickly.

Pros and Cons


  • Easy to use drag and drop interface.
  • Automation capabilities helps reduce manual data entry.
  • Rich analytics capabilities with visualizations.
  • Supports a wide range of popular databases, warehouses and SaaS applications.


  • Limited security features compared to other competitors in the market.
  • Support for some of the features offered is limited.
  • Some features lack flexibility.


Alooma is a cloud-based data integration platform that helps organizations to quickly and easily move, transform and integrate their data. Alooma offers users the ability to connect multiple data sources, replicate databases in real-time, perform advanced transformations on the fly, and store all their data in a single place for further analytics.

Features and capabilities of Alooma:

1. Real-time data integration

Alooma provides real-time replication and streaming of data from different sources.

2. Advanced transformations

Offer advanced ETL capabilities, including the ability to execute SQL commands in real-time, filter out specific fields, join tables, and define conditions for triggers

3. Replication & storage

Provides the ability to store data in databases, warehouses, and other cloud services.

4. Cloud security 

Alooma provides a secure environment with encryption, authentication, and access control.

Pros and Cons


  • Real-time data integration with advanced transformations.
  • Support for a wide range of databases, warehouses, SaaS applications, and cloud services.
  • Secure environment with encryption, authentication, and access control.


  • UI can be difficult to use.
  • The cost for the Enterprise plan can be quite high

Wrapping Up!

Selecting the right ELT software is crucial for businesses to streamline their data integration and analysis processes. Here are some key factors to consider when choosing the right ELT software:

  • Data sources complexity: Consider the complexity of the data sources you need to integrate and analyze, such as structured or unstructured data, batch or real-time data, and data volumes.
  • Scalability: Ensure that the ELT software can scale up or down based on your business needs and easily handle an increasing amount of data.
  • Usability: Evaluate the user-friendliness of the software, the ease of data mapping, transformation, and visualization, and the availability of support and documentation.
  • Security: Ensure that the software complies with security regulations and standards, such as data encryption, access controls, and data governance.
  • Cost: Determine the total cost of ownership, including the upfront cost, ongoing maintenance fees, and training costs.
  • Features: Look for features such as data profiling, data cleansing, data enrichment, data visualization, and integration with other business applications.

Sprinkledata is an ELT software that offers a no-code platform for data analysis from multiple sources, making it an excellent choice for businesses of all sizes and varying degrees of experience. With Sprinkledata, you can analyze data without worrying about coding or managing pipelines, making it an efficient and cost-effective solution for data integration and analysis.

Written by
Soham Dutta


Top Fivetran Alternatives & Competitors in 2023