Customer data platform

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Sprinkle helps build a Customer Data Platform to improve personalization for the users

- Know the how’s and why’s

The first thing that pops up in your mind when you think about marketing is data, surveys, integrations, ROI, etc. Businesses sought after these insights to get a better understanding on which marketing approach works and which doesn’t. However, personalization is one of the key aspects that is being slowly habituated by most businesses.

Personalization of customer details comes in different levels and CDP has grown to be the new solution that articulates a bridge between the users and customers to provide a seamless experience. Let’s dive deep into this.

First things first though:

What is CDP?

CDPs are sophisticated software that helps companies gather, organize and analyze data from multiple sources, such as social media, email campaigns, and CRM systems.

With CDPs, businesses can better understand their customer's preferences, behaviors, and purchase histories, which can be used to improve their overall customer experience. It's all about creating a more personalized experience for each customer.

But the real magic of CDPs lies in the power of data analysis. CDPs can use machine learning algorithms to uncover patterns and insights that may not be immediately apparent, helping businesses make more informed decisions about their marketing campaigns and customer engagement strategies.

So there you have it, folks! Customer data platforms are the secret weapon many businesses use to understand their customers better and improve their overall success. Thanks for tuning in, and as always, keep asking questions!

Why is CDP important?

Customer data is the lifeblood of modern businesses. Without a clear understanding of your customer's preferences and behaviors, creating a truly personalized experience that keeps them returning for more is impossible. And that's where customer data platforms come in.

CDPs can help businesses create a more complete picture of their customer's journey by collecting and analyzing data from various sources. They can identify patterns in customer behavior, uncover insights that might otherwise be missed, and help businesses make informed decisions about their marketing strategies.

But it's not just about better marketing. CDPs can also help businesses improve customer service and support by providing a complete view of each customer's history and preferences. This can lead to more personalized interactions and better overall customer experiences.

In short, customer data platforms are critical for any business that wants to stay competitive in today's data-driven world. By using CDPs to better understand their customers, businesses can create more targeted marketing campaigns, improve customer experiences, and drive more sales. And that's the power of customer data platforms!

What’s the buzz about Customer Data Platform?

Customer Data Platform is a software that brings together all the real time customer data from many sources. This not only brings the data together but organizes the data in a way where other systems and software could make use of it.

CDP came into play to build a common platform that eases the process for marketers in figuring the customers likings and characteristics. A complete user persona is built by collecting/extracting a wide range of customer details.

How Sprinkle brings scintillating personalization to your business?

This correlation of a wide range of customer detail builds the user persona, but categorizing the customers based on the data gathered could help you understand them better. Sprinkle, a powerful tool helps with the integration of data from various sources into one. This not only integrates data but also provides deep insights on the ingested data.

The users might approach via different touchpoints like website, social media, advertisements, recommendations, etc. Say there are a number of analytics tool used to garner different insights from different source platforms. The garnered details are brought together with Sprinkle’s scintillating ingesting process where projecting marketing analytics are as easy as it comes.


The user persona is a consolidation of personal and behavioural data of a user from various platforms. Your business might not depend on a single analytics tool for different platforms, say, your website insights could be obtained through google analytics whereas your social media analytics could be obtained through the platform themselves.

In another instance, say your business has an online store and also a brick and mortar, although there are two outlets to your store the warehouse might be common. The supply and demand over multiple touchpoints is managed with the help of proper analytic tool which keeps tab of all the ins and outs of your business’s inventory.

All these data from different data platform can be brought together with the help of Sprinkle. However, these data could be of any form; A database collects all the personal details of a user like age, sex, location, contact, account number, etc. These kinds of user details fall under the identity of a person and they are all unique.

To get a bigger picture on the user persona, the identity of a user is not sufficient. A user’s background and behavioural traits are also studied.

Studying a user’s background includes their lifestyle and what they do for a living, say, in terms of career, marital status, hobbies, likings, etc. Understanding the customer’s preferences allows a business to approach them in the most personalised manner i.e. being genuinely relevant.

The behavioural traits are much like reading how the customers run their everyday errands, say, orders, transactions, renewals, purchases, cart abandonments, etc. This gives a wider perspective on the users and their preferences. Sprinkle correlates all the data from various database sources into one platform to get structured user persona and powerful insights.

Personalization might just be the future of customer centric marketing

CDP correlates all the customer information at various levels into one unique profile i.e. single view of the customers. The data obtained are not complex, they are democratized into the simplest of forms, the ease of accessibility has had an extensive effect on personalization.

The intent behind CDP is to get a better understanding on the customers. Getting a better understanding paves way for improved personalization, which has an exponential effect on the customer experience. At the end of the day, Customer Data Platform has grown to be a promised land for the new age marketers.


Q: Why do businesses need a customer data platform?

A: Businesses need a customer data platform because it helps them better understand their customers. By analyzing customer behavior and generating insights, businesses can improve their marketing campaigns, and customer experiences and ultimately drive more sales.

Q: What are the benefits of using a customer data platform?

A: The benefits of using a customer data platform are many. It can help businesses create more targeted marketing campaigns, improve customer experiences, and make more informed decisions about their business strategies.

Q: How does a customer data platform work?

A: A customer data platform works by collecting data from various sources, such as social media, email campaigns, and CRM systems. The platform then uses machine learning algorithms to analyze the data and generate insights that can be used to improve marketing campaigns and customer experiences.

Q: Is customer data safe on a customer data platform?

A: Customer data is typically safe on a customer data platform. Most platforms use advanced security measures, such as encryption and multi-factor authentication, to ensure the safety and privacy of customer data.

Written by
Soham Dutta


Customer data platform