Blogs

Customer data platform

Sprinkle helps build a Customer Data Platform to improve personalization for the users

- Know the how’s and why’s

The first thing that pops up in your mind when you think about marketing is data, surveys, integrations, ROI, etc. Businesses sought after these insights to get a better understanding on which marketing approach works and which doesn’t. However, personalization is one of the key aspects that is being slowly habituated by most businesses.

Personalization of customer details comes in different levels and CDP has grown to be the new solution that articulates a bridge between the users and customers to provide a seamless experience. Let’s dive deep into this.

What’s the buzz about Customer Data Platform?

Customer Data Platform is a software that brings together all the real time customer data from many sources. This not only brings the data together but organizes the data in a way where other systems and software could make use of it.

CDP came into play to build a common platform that eases the process for marketers in figuring the customers likings and characteristics. A complete user persona is built by collecting/extracting a wide range of customer details.

How Sprinkle brings scintillating personalization to your business?

This correlation of a wide range of customer detail builds the user persona, but categorizing the customers based on the data gathered could help you understand them better. Sprinkle, a powerful tool helps with the integration of data from various sources into one. This not only integrates data but also provides deep insights on the ingested data.

The users might approach via different touchpoints like website, social media, advertisements, recommendations, etc. Say there are a number of analytics tool used to garner different insights from different source platforms. The garnered details are brought together with Sprinkle’s scintillating ingesting process where projecting marketing analytics are as easy as it comes.

user-flow-image

The user persona is a consolidation of personal and behavioural data of a user from various platforms. Your business might not depend on a single analytics tool for different platforms, say, your website insights could be obtained through google analytics whereas your social media analytics could be obtained through the platform themselves.

In another instance, say your business has an online store and also a brick and mortar, although there are two outlets to your store the warehouse might be common. The supply and demand over multiple touchpoints is managed with the help of proper analytic tool which keeps tab of all the ins and outs of your business’s inventory.

All these data from different data platform can be brought together with the help of Sprinkle. However, these data could be of any form; A database collects all the personal details of a user like age, sex, location, contact, account number, etc. These kinds of user details fall under the identity of a person and they are all unique.

To get a bigger picture on the user persona, the identity of a user is not sufficient. A user’s background and behavioural traits are also studied.

Studying a user’s background includes their lifestyle and what they do for a living, say, in terms of career, marital status, hobbies, likings, etc. Understanding the customer’s preferences allows a business to approach them in the most personalized manner i.e. being genuinely relevant.

The behavioural traits are much like reading how the customers run their everyday errands, say, orders, transactions, renewals, purchases, cart abandonments, etc. This gives a wider perspective on the users and their preferences. Sprinkle correlates all the data from various database sources into one platform to get structured user persona and powerful insights.

Personalization might just be the future of customer centric marketing

CDP correlates all the customer information at various levels into one unique profile i.e. single view of the customers. The data obtained are not complex, they are democratised into the simplest of forms, the ease of accessibility has had an extensive effect on personalization.

The intent behind CDP is to get a better understanding on the customers. Getting a better understanding paves way for improved personalization, which has an exponential effect on the customer experience. At the end of the day, Customer Data Platform has grown to be a promised land for the new age marketers.