We interviewed Raghav Kundula to bring out this case study. He has been with Netenrich for over 4 years, heading the Business Intelligence team. Before Netenrich, he had over 8 years of experience in Business Operations, with expertise in Business Intelligence & ETL (Extract, Transform, Load).
The Business Intelligence team at Netenrich is a 5 member team. Though it is a relatively small-sized team, it plays a pivotal role in providing insights to all other teams. Data Science, Business Intelligence (BI) tools
& ETL are some of the expertise of the team. They assist sales & marketing by providing them with relevant inputs and removing the redundancies. Thus, enabling them to be more effective and focused on their work. The insights from the BI team also help the strategy & other business teams to make decisions. They are the custodian of all the data residing in different systems and applications. In addition to these, the team manages a variety of software tools used throughout the company.